How To Make Inventory More Profitable
By: Cortland J. Fondon As a publisher, advertising inventory is of the utmost importance. With the right strategies, your inventory can become part of an international, multidimensional and...
View ArticleAre Native Advertising and Programmatic a Good Fit?
By: Cortland J. Fondon Native advertising works because it matches the form and function of a user’s overall internet experience. Native advertising provides users with a more organic, less-intrusive...
View ArticleHow Has Programmatic Affected Digital Publishers?
By: Cortland J. Fondon Not unlike the way that outsourcing writing and editing services have become common on the digital age, programmatic advertising–or software-based or automated...
View ArticleClik here to view.
Is Facebook Exchange Useful For B2B Companies?
By: Austin Dicharry Facebook Exchange is currently being hailed as the ultimate social media solution for small to mid-size businesses. This real-time bidding application allows for the close tracking...
View ArticleTHE PROGRAMMATIC ADVERTISING REPORT: Real-Time Bidding Is Taking Over The...
Automated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share...
View ArticlePrivate marketplaces, programmatic direct not just fads
Real-Time Daily The programmatic ad industry’s “flight to quality” may be overstated — at least at this juncture — with GroupM’s cold shoulder to open real-time bidding (RTB) exchanges being the most...
View ArticleProgrammatic Advertising: Machines Do a Lot But Can’t Create
By: Austin Dicharry Advertising buyers have increased the amount of ad purchases they make using programmatic advertising. The reasons are many, but the impact is the speed with which programmatic...
View ArticleClik here to view.
Let’s Talk Programmatic: Marketer Spotlight – Diane Milner
Diane Milner is a marketing manager at NOAH Technologies Corp., a manufacturer of high purity and high technology chemicals for research and production. She recently took a foray into programmatic...
View ArticlePrivate Marketplaces, Programmatic Direct Not Just Fads
MediaPost: RTBlog The programmatic ad industry’s “flight to quality” may be overstated — at least at this juncture — with GroupM’s cold shoulder to open real-time bidding (RTB) exchanges being the most...
View ArticleEverything you wanted to know about programmatic, but were afraid to ask
MediaPost Programmatic advertising is about way more than bidding on ads at the lowest price and getting efficiency. Or so I think. I normally avoid the topic like the plague because I get a headache....
View Article
